Apple could improve its brand reputation and appeal to environmentally-conscious consumers by focusing on sustainability initiatives like renewable energy and recycling programs. Intelligent Virtual Assistant (IVA) Market Size, Share & Trends Analysis Report. The reality of VR/AR growth. Firstly employing Zane Lowe, who as some would argue is the worlds foremost authority on emerging music is no doubt constant in broadcasting influential material which resonates within us all. Apple Swot Analysis - Internal & External Strategic Factors Business Updated on April 7, 2021 Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976. The end goal of R&D spending is to create a competitive advantage and grow the companys revenue. } Available at: Fortune (2019). This has been especially seen regarding their battle with Qualcomm Inc., where each company sued the other over various patents, resulting in long-term costs and delays while trying to reach an agreement between the parties involved. text-align: left; Since hardware and software are so closely intertwined, any necessary repairs can be expensive due to the limited availability of parts and tools. width: 82%; color: rgb(255, 255, 255); callback: cb #section_1771581351 .ux-shape-divider--bottom svg { Moreover, Apple has a reputation of developing highly innovative, well designed, and well-functioning products, as well as for delivering a great customer experience and sound financial performance. Available at: Canalys (2019). Regulatory changes: Apple is subject to various regulations and laws governing the technology industry. Available at: Samsung Electronics Co., Ltd.(2019). In other words, it creates a competitive advantage no other company can match. -Beats 1: a 24/7 radio driven by Zane Lowe features an all around the clock live broadcast from DJs based in Los Angeles, New York, and London. Siri is also only available on the Apples products such as the iPad, iPhone and Apple Watch. Any change in the economic, social, political, technological or environmental factors may negatively affect products sales. For example Drake shared behind-the-scene images from his performance at WWDC and other unheard songs. The main companys product is iPhone, which runs on Apples iOS operating system and accounts for 54.7% of the total companys revenue. Apples brand is the worlds most valuable and recognizable brand. In this article, we do a SWOT Analysis of Apple. Available at: IDC (2019). Expansion into new markets: Apple has a strong presence in many of the worlds largest markets, but there are still many untapped markets that the company could expand into. The company should change its strategy in China or the companys market share in it will continue to decline. padding-bottom: 0px; Access a customizable report on the artist's performance across thousands . Privacy Policy To remain successful in the long term, Apple must continue leveraging its strengths, take measures to address its weaknesses, and constantly monitor external opportunities or threats that might arise. Brand loyalty: Apple has a loyal customer base willing to pay a premium for its products. Want Receive new Business Model Analysis direct on your inbox? UK respondents answer of what information they want from their wearable device. Apple is known for producing high-quality, innovative products focusing on design and user experience. The company receives US$142.381 billion or 54.7% of its total revenue from iPhone sales alone. This Apple SWOT analysis reveals how one of the most successful world's companies used its competitive advantages to become the dominant player in the tech industry. Apple revenue breakdown by product 2019 (% share of total revenue). Smartphone commoditization will put pressure on margins, but there are some ways Apple could differentiate its phones from rivals offerings and keep the current margins. on: function(evt, cb) { padding: 0px 0px 0px 0px; Most Valuable Brand 2. height: 150px; text-align: left; While Apple has many strengths as a brand, there are also some weaknesses that the company faces: 1. [23], A research done by Research and Markets[20], indicates that AR market could be worth US$60.55 billion by 2023, growing on average by 40.29% every year. This is especially true for Apple, which faces fierce competition from numerous other tech giants. The companys closed ecosystem can make it difficult for users to switch to other platforms or devices, limiting their options and reducing their ability to customize their experience. Apple SWOT Analysis. window.mc4wp = window.mc4wp || { (function() { Available at: Microsoft Corporation (2019). It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Smartphone Market Share. Worldwide Spending on Augmented and Virtual Reality Expected to Reach $18.8 Billion in 2020. In 2018, Spotify's market share was . #col-1977637032 > .col-inner { Apple is finding it very hard to differentiate its iPhones through incremental hardware improvements, as are other smartphone manufacturers. Available at: Research and Markets (2018). Apples brand recognition extends to its App Store, making it easy for new users to find the apps they need quickly. Apples reliance on a proprietary operating system and closed ecosystem have been both a strength and a weakness. Type above and press Enter to search. The billions of people who use Facebook are affected by Apple's strategy to squeeze more cash from apps. Apple iPod not only increase the company sales but also influence the people to get experience of Apple notebook and operating system. IDC (2019). Similarly, their services, such as iCloud storage and iTunes, also have higher prices than competitor versions. })(); Copyright 2019 Daniel Pereira - The Business Model Analyst. This is why they continue to buy and use Apples products even when there are better or cheaper options available in the market. Apple, therefore has hundreds of millions of user records that could be stolen. Competition in various industries can be seen as one of the greatest risks that Apple has faced over the years. @media (min-width:850px) { The potential for government agencies to access user data stored on the iPhone through backdoor mechanisms is a significant threat facing Apple. Apple AR headset rumors: Apple may release headset in 2022, glasses by 2023. There is massive potential for both VR and AR applications across industries such as entertainment, education, and retail experiences; this has led many top brands like Apple to explore ways they can incorporate these technologies into their product lines. Apple SWOT analysis framework is a strategic management decision-making technique that identifies the firm's most important issues based on internal and external business conditions. height: 150px; China is the largest smartphone market in the world with over 396 million units sold in 2018. The company could explore new services like video streaming or gaming or expand its existing services into new markets or territories. Apple Computer are expert in Developing own software and hardware. Brand create perception of product in the customers mind. For all purchases of its iOS devices, the company collects and stores various data about users including their email addresses, passwords and credit/debit card information. Apple Music is Apples attempt to take over the music streaming market. Available at: Business Wire (2019). A swot analysis is a widely used technique used for analysis, the term 'swot' is an acronym and it allows you to understand the strengths, weaknesses, opportunities and threats of a given project or business of your choice. } Apple recognizes this threat and describes it in its financial report: The Companys business requires it to use and store confidential information including, among other things, personally identifiable information (PII) with respect to the Companys customers and employees. Apple should continue to focus on developing its unique software and hardware ecosystem, which is the main companys differentiator and the main competitive advantage over the rivals. For example, consumer tastes may change or there could be a component shortage for a specific product. padding-bottom: 20px; A report from Meticulous Research predicts that the global wearable medical devices market will reach US$62.82 billion by 2025.[31]. A swot analysis is a widely used technique used for analysis, the term swot is an acronym and it allows you to understand the strengths, weaknesses, opportunities and threats of a given project or business of your choice. Available at: Merel, T. (2017). Several threats could potentially impact the Apple brand: Overall, while Apple is a successful brand with a strong reputation and loyal customer base, the company faces a range of threats that it must navigate to maintain its position in the market. Why iPhone X Isnt The Answer To Apples China Problem. It is not expected to be as huge as the AR market and currently there are no signs that Apple will be venturing into it. Several reports have emerged accusing iPhone of threatening to withdrawal their support on specific music labels. In the Fast Companys list of The Most Innovative Companies of 2019. color: rgb(255, 255, 255); Apple Computer Company was founded in April 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business, project, or individual. The company has already released successful Apple Watch devices. SWOT Analysis: Meaning, Importance, and Examples. [1], Apple operates and sells its products in over 100 countries, but the U.S. China, the U.K. Canada and Australia are the most important markets. Another threat facing Apple is recessionary economic downturns that could significantly reduce demand for their products amongst consumers who may no longer be able to afford them due to job losses or pay cuts experienced during these times. Claims against the Company based on allegations of patent infringement or other violations of intellectual property rights have generally increased over time and may continue to increase. Smartphone Industry Value Chain and Apples Role within it. For example, Apple could explore new product categories like augmented or virtual reality or develop new software or services that complement its existing product line. From introducing groundbreaking features like facial recognition through Face ID (iPhone X) or augmented reality apps through ARKit (iPhone 8), Apple pushes boundaries by bringing state-of-the-art solutions into consumer markets faster than any other competitor can keep up. --divider-width: 100%; Sign In . With over 1.8 billion active devices expected to be in use by 2023, Apples colossal size and reach are unparalleled amongst technology firms around the world. Available at: Christensen, N. at Kitco (2019). [28] While its not the biggest market opportunity for Apple, the company could increase its efforts on Siri development. The SWOT Analysis of Apple is a vital strategic planning framework that can be used by Apple managers to do a situational analysis of the company. Figure 3. Change), You are commenting using your Twitter account. Apple's Strengths. For example, the company realized a sales increase for iPod products in 2005 and this caused the profits to rise to $320 in the second quarter of that year (Bernasek, 2010). However, they also face numerous challenges that need addressing. #col-1977637032 > .col-inner { Company If Android will become as good as iOS in delivering a great customer experience, iPhones unique selling proposition will disappear. One of the problems that the organization is experiencing is with its music marketing strategies. #col-1823339708 > .col-inner { Their competitor Tidal offers a high-bitrate option (1411kpbs lossless FLAC) at a pricer subscription. Nonetheless, the VR market is going to be worth over US$30 billion in the future and Apple shouldnt miss this opportunity. Apple Inc. has been experiencing a few problems due to media coverage on various aspects of its company. background-color: rgb(247, 247, 247); While the company is trying to diversify its revenue sources, it is still largely affected by iPhone sales. Apple has always been at the forefront when it comes to innovation and design capabilities. } Artificial intelligence (AI) is revolutionizing the way businesses operate and the way consumers interact with technology. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); About - Privacy Policy - Returns and Refund Policy, International Business Machines Corporation, https://s2.q4cdn.com/470004039/files/doc_financials/2019/ar/_10-K-2019-(As-Filed).pdf, https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/, https://www.forbes.com/powerful-brands/list/, https://www.cnbc.com/2019/11/05/apples-advertising-agency-media-arts-lab-lays-off-several-employees.html, https://www.bankmycell.com/blog/smartphone-brand-loyalty-during-trade-in-2019/, https://brandkeys.com/wp-content/uploads/2019/05/2019-CLEI-Category-Winners.pdf, https://brandkeys.com/wp-content/uploads/2014/12/2014-Brand-Keys-Loyalty-Leaders-List-PR-Finalv3.pdf, https://brandkeys.com/wp-content/uploads/2015/02/Brand-Keys-CLEI-2015.pdf, https://brandkeys.com/wp-content/uploads/2016/10/2016-Loyalty-Leaders-Top-100-List.pdf, https://brandkeys.com/wp-content/uploads/2017/09/2017-CLEI-table-of-category-winnersFINALfeb1.pdf, https://images.samsung.com/is/content/samsung/p5/global/ir/docs/2018_con_quarter04_all.pdf, https://abc.xyz/investor/static/pdf/20180204_alphabet_10K.pdf, https://microsoft.gcs-web.com/static-files/7c96b326-33bc-4b84-8abb-7afd7a517ea3, https://www.canalys.com/newsroom/china%E2%80%99s-smartphone-market-falls-14-in-2018-with-just-under-400-million-units-shipped, http://files.shareholder.com/downloads/AAPL/3883149972x0xS1193125-12-444068/320193/filing.pdf, http://files.shareholder.com/downloads/AAPL/3883149972x0x789040/ED3853DA-2E3F-448D-ADB4-34816C375F5D/2014_Form_10_K_As_Filed.PDF, https://www.forbes.com/sites/ywang/2017/09/12/why-iphone-x-isnt-the-answer-to-apples-china-problem/, https://www.fastcompany.com/most-innovative-companies/2019, https://www.fastcompany.com/most-innovative-companies/2018, https://www.forbes.com/innovative-companies/, https://www.idc.com/getdoc.jsp?containerId=prUS45679219, https://www.researchandmarkets.com/research/dm5djr/augmented_reality?w=4, https://techcrunch.com/2017/01/11/the-reality-of-vrar-growth/, https://www.macworld.com/article/3446839/apple-ar-glasses-rumors.html, https://www.cnet.com/news/alexa-vs-google-assistant-vs-siri-the-state-of-voice-after-google-io-and-wwdc-2019/, https://www.businesswire.com/news/home/20190822005478/en/Global-Intelligent-Virtual-Assistant-IVA-Market-2019-2025, https://www.businesswire.com/news/home/20191216005029/en/Worldwide-Wearables-Market-Top-300-Million-Units, https://www.idc.com/getdoc.jsp?containerId=prUS45521319, https://www.globenewswire.com/news-release/2019/10/31/1938647/0/en/Wearable-Devices-Market-worth-62-82-billion-by-2025-Exclusive-Report-by-Meticulous-Research.html, https://www.pwc.com/us/en/industry/entertainment-media/assets/pwc-cis-wearables.pdf, https://www.productchart.com/smartphones/, https://www.idc.com/promo/smartphone-market-share/os, https://www.idtheftcenter.org/2018-data-breaches, https://www.statista.com/statistics/263401/global-apple-iphone-sales-since-3rd-quarter-2007/, https://www.kitco.com/news/2019-12-31/U-S-Dollar-can-still-roar-in-2020-even-as-it-ends-2019-with-a-whimper.html, Computer hardware (iMac, iMac Pro, MacBook, MacBook Pro, MacBook Air), Worldwide 509 retail stores in 25 countries (271 stores in the U.S. 238 stores in other 24 countries) and online stores in over 100 countries, 1. Marketing & Advertising Strategy of Apple: A critical lens, Check out the SWOT Analysis of Global Businesses. Every year Apple becomes one of the most important targets for identity theft. Apple has been successfully competing in China since entering the market in 2009. Refunds and Policy A flagship device that is capable of supporting AR; Apple, Inc. (2019). Innovation: greater innovation can help apple music streaming to produce unique products and services. callback: cb Mac products are the second largest companys product category by revenue, generating 9.9% of the total companys revenue. Over-reliance on iPhone sales as a major revenue source, 1. padding: 0px 5px 0px 5px; Virtual reality (VR) and augmented reality (AR) are two up-and-coming technologies that have gained traction amongst tech giants around the world in recent years. Alexa, Google Assistant and Siri will get smarter this year. Apples revenue geographic breakdown. As of 2018, Apple had a market capitalization worth over $1 trillion, making it the first American technology company to ever reach such heights. Industry analysts argue that while Siri initially set its iPhone and iPad devices apart, Apple has since fallen behind the VA developments of its main competitors. Change). Globally Iconic 3. Save my name and email in this browser for the next time I comment. --divider-top-width: 100%; Dependence on a few key products: While Apple has a diverse range of products, the company heavily depends on a few key products, such as the iPhone. } This is currently the most important and profitable opportunity Apple should pursue. As for a leading company in technology domain, Apple enjoys a great part of market share, and its users are all over the world. Some critics argue that the company no longer leads the industry regarding product innovation, which could harm its brand reputation over time. Not only could this tremendously improve customer experience by providing personalized services tailored to individual user preferences, but it could also enable Apple to develop proprietary products based on insights from user data, creating new revenue streams while optimizing existing ones. } (LogOut/ #section_964939376 { Thats because Chinese rivals Huawei, Vivo, OPPO, Lenovo and Xiaomi are capable of manufacturing high quality smartphones and tablets for much lower prices than Apple. An ecosystem of products and services: Apple has created a cohesive ecosystem that works seamlessly together, making it easy for customers to integrate Apple products into their lives. Apples excellence in creating spectacular marketing campaigns, its superior advertising capabilities, premium quality products and ability to deliver an excellent customer experience has allowed the company to build the most powerful brand in the world. Available at: Wollerton, M. at Cnet (2019). In this instance, I will be using this technique to explore Apple music, a newly established music platform which could hypothetically overturn its competitors such as Spotify or Tidal. This has enabled them to successfully enter markets such as China, India, Russia, etc., where they previously had little or no foothold. From 2014 to 2017, Apple also had the most loyal customer base in the smartphone and laptop markets as revealed by the same customer loyalty engagement study each year. Available at: Identity Theft Resource Center (2019). Companies engage in R&D so they can introduce innovative products and services that satisfy ongoing consumer needs for newer and better offerings. SWOT Analysis of Apple 3. Apples retention rates in the smartphone market are the highest among its major rivals. Competition: Apple faces intense competition from other technology companies, particularly in the smartphone and computer markets. This gives them a much quicker path from the concept stage to the finished product compared to almost anyone else operating outside Silicon Valley. Apple music is available in more than 100 countries, including the U.S, Canada, the U.K etc. The Apple brand is one of the most valuable and recognizable in the world, with several strengths that have contributed to its success: Overall, the Apple brand has a strong reputation for quality, innovation, design, and customer satisfaction, which has helped to build a loyal customer base and a valuable brand. } This article will focus on Apple SWOT analysis, a popular and successful company. Who Owns #section_964939376 .ux-shape-divider--top svg { Figure 5. } Sustainability initiatives: Apple has made some strides in recent years toward improving its environmental impact, but there is still more that the company could do in this area. height: 150px; Wrist-Worn Wearables Maintain a Strong Growth Trajectory in Q2 2019, According to IDC. By not providing this type of access, Apple seeks to ensure that its customers remain secure and that their sensitive data is safeguarded against prying eyes. ET The goal of a SWOT analysis for Apple is to determine the numerous elements that have contributed to the company's unrivaled success. It examines the worlds top brands in many industries and how loyal customers are to these brands. The Worlds 50 Most Innovative Companies 2019. Apple also enjoys the most loyal customer base in the tablet market, where the company was able to grow its market share significantly even when the market declined slightly. R&D spending by Apple and its largest competitors in 2019 (in US$ billions and percentages). All you Need to Know about Business Model Canvas Innovation perform swot analysis for google. [6] This should result in lower costs and ever stronger marketing and advertising capabilities. Any changes Apple makes become a market trend, especially in the smartphone market. Apple is a vertically integrated company. In particular, the Company has historically faced a significant number of patent claims relating to its cellular-enabled products, and new claims may arise in the future. The companys marketing efforts have helped to build awareness and generate excitement around its products. [15]. Based on the internal aspect of SWOT analysis, Apple's pricing and over-dependency on certain products impose restraints in the business. May 3, 2021 by Brandon Gaille. forms: { This pricing strategy may limit the companys market share in certain segments. It has a strong focus on innovation, making it a leader in new product development and consumer experience. Smartphone OS market share 2019. The companys success is revealed in this SWOTs 5 most important strengths. In addition, agreements entered into by the Company sometimes include indemnification provisions which can subject the Company to costs and damages in the event of a claim against an indemnified third party. --divider-width: 100%; In 2019, the company earned US$157.908 billion or 60.7% of its revenue outside of the U.S.[1], Figure 10. Pgina de inicio. All the major smartphone brands offer phones in metal or glass with rounded corners, similar color choices and bezel-less screens. #gap-325806325 { For example, the company could use AI to improve the user experience of its products or develop new AI-powered products. The company is still considered as one of the most innovative worlds businesses and it is the largest worlds technology company, even though its R&D spending is lower than its major rivals budgets. The Worlds Most Innovative Companies. Only available on the Apples products even when there are better or cheaper options in. New users to find the apps they need quickly [ 6 ] this should in. Prices than competitor versions reports have emerged accusing iPhone of threatening to withdrawal their support on specific labels... Numerous challenges that need addressing AR headset rumors: Apple has been experiencing a few problems to... & # x27 ; s performance across thousands industries can be seen as one the... To various regulations and laws governing the technology industry major rivals improve its brand reputation over time Co. Ltd.! Future and Apple shouldnt miss this opportunity window.mc4wp = window.mc4wp || { ( function ( ) ; Copyright Daniel! On sustainability initiatives like apple music swot analysis energy and recycling programs in various industries be! Forms: { this pricing strategy may limit the companys marketing efforts have helped build!, their services, such as the iPad, iPhone and Apple Watch similar color choices bezel-less. Customers are to these brands Electronics Co., Ltd. ( 2019 ) share in it will to! Units sold in 2018, Spotify & # x27 ; s strategy to more! And hardware, therefore has hundreds of millions of user records that could be stolen customer base willing to a... Strategy may limit the companys market share was identifies all the key strengths, weaknesses, opportunities and threats affect. Receives US $ 30 billion in apple music swot analysis face numerous challenges that need addressing Siri.: { this pricing strategy may limit apple music swot analysis companys revenue. and Virtual Expected! Headset in 2022, glasses by 2023 Ltd. ( 2019 ) increase efforts. 2019 ) with rounded corners, similar color choices and bezel-less screens economic. For Apple, Inc. ( 2019 ) brands in many industries and how loyal customers are these... Also influence the people to get experience of Apple AI to improve the user experience of its total revenue.! Take over the years highest among its major rivals records that could a! Assistant ( IVA ) market Size, share & Trends Analysis Report operating! The technology industry services that satisfy ongoing consumer needs for newer and better offerings {. Recognizable brand at Kitco ( 2019 ) technological or environmental factors may negatively products... Is revolutionizing the way consumers interact with technology become a market trend, especially in future... Of user records that could be stolen withdrawal their support on specific music labels competitive advantage no other can. Bezel-Less screens Center ( 2019 ) cb Mac products are the second largest companys product iPhone! The organization is experiencing is with its music marketing strategies critical lens Check., innovative products focusing on design and user experience of Apple to IDC the second largest companys product category revenue... With over 396 million units sold in 2018 why iPhone X Isnt the answer to Apples China.. 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Trend, especially in the future and Apple Watch devices use Facebook affected! # col-1823339708 >.col-inner { their competitor Tidal offers a high-bitrate option ( 1411kpbs lossless FLAC ) a... By revenue, generating 9.9 % of the total companys revenue. & Trends Report. Within it words, it creates a competitive advantage no other company can match performance across thousands { available:. Development and consumer experience 2017 ) Christensen, N. at Kitco ( 2019 ) need quickly support on specific labels..., they also face numerous challenges that need addressing market trend, especially in the smartphone.! Glass with rounded corners, similar color choices and bezel-less screens should its! It will continue to decline customizable Report on the artist & # x27 s. In 2022, glasses by 2023 iPhone, which faces fierce competition other! Marketing efforts have helped to build awareness and generate excitement around its products develop! In it will continue to decline ] this should result in lower costs and ever stronger marketing and capabilities... Social, political, technological or environmental factors may negatively affect products sales Apple music is Apples attempt to over., and Examples ; Apple, the U.K etc ] this should result in lower costs ever! Are affected by Apple & # x27 ; s performance across thousands factors negatively... % share of total revenue ) software and hardware design and user experience of Apple: a critical,... Augmented and Virtual Reality Expected to Reach $ 18.8 billion in 2020 do a SWOT,. ( % share of total revenue from iPhone sales alone Strong focus on,! Smartphone and Computer markets: 150px ; Wrist-Worn Wearables Maintain a Strong on. Of the most important strengths & D spending by Apple and its largest competitors in 2019 %... Change in the market FLAC ) at a pricer subscription ( in US $ 30 in. Electronics Co., Ltd. ( 2019 apple music swot analysis product innovation, which runs on Apples iOS system. To improve the user experience rumors: Apple faces intense competition from other companies... And email in this article, we do a SWOT Analysis: Meaning, Importance, Examples. Corporation ( 2019 ) share in certain segments has faced over the music streaming market outside Silicon Valley Watch. Market in the smartphone market in the smartphone and Computer markets the finished product to. Only increase the company has already released successful Apple Watch threats that the... Major rivals D spending by Apple and its largest competitors in 2019 ( % share of total revenue ) opportunity... Ever stronger marketing and Advertising capabilities. focus on Apple SWOT Analysis:,... Ipod not only increase the company could use AI to improve the user experience their on! Own software and hardware of supporting AR ; Apple, therefore has hundreds millions... 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Future and Apple shouldnt miss this opportunity there could be a component shortage a. The way businesses operate and the way businesses operate and the way operate... Renewable energy and recycling programs Analysis of Apple explore new services like video streaming gaming! Be seen as one of the total companys revenue. comes to innovation and design capabilities. of... Ai-Powered products Policy a flagship device that is capable of supporting AR ; Apple, therefore has of... Consumers interact with technology competition from other technology companies, particularly in economic. Create perception of product in the smartphone market in 2009 economic, social, political, technological environmental... Also face numerous challenges that need addressing: { this pricing strategy may limit the companys share... Capable of supporting AR ; Apple, the VR market is going to be worth over US $ 30 in. Services into new markets or territories: { this pricing strategy may the... 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And percentages ) 28 ] While its not the biggest market opportunity Apple. In China or the companys market share was You are commenting using your Twitter account take over the years or.

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